President Barack Obama’s speech to the Democratic National
Convention accepting their nomination was filled with dreams. Dreams of what America could become, what possibilities
lie out there, much similar to his campaign four years ago. However, this time, he had much to back
himself up with – his accomplishments in his first term as president. These accomplishments may not be as expansive
as anticipated, but the way that he spun them made it clear that he had
fulfilled many of his promises.
As usual, his speech began with a slew of glittering generalities
and sentimental stories, but quickly phased into reminding people why he was elected
in the first place: “You didn’t
elect me to tell you what you wanted to hear. You elected me to tell you the
truth.” This, I think, gets to what
Obama is about, after which he admits that what he has wanted to and wants to
accomplish cannot be reasonably accomplished in just a few years, addressing
the concern of many Americans. He also
talked about how he has improved manufacturing, increased jobs, helped
renewable energy, reduced carbon pollution, made education more affordable,
assisted veterans, and more, all given very effectively with evidence and
aesthetics, making for a very convincing rhetorical argument. However, when he talked about his plans for
his next term, his use of evidence dried up.
He spoke in generalized terms about what he wanted to do, while never
really discussing how he wanted to do it.
“And together, I promise you, we can out-educate and out-compete any
nation on Earth,” he said, never really backing up the statement with any
specifics. Then, toward the end, he made
a transition into appeals to the emotions of the audience: “It was about you.
My fellow citizens, you were the change,” going on to describe what ‘they’ had
done in his four years as president.
This arrangement shows a mastery of rhetoric – getting the audience
emotional, throwing in some strong evidence, and then finishing off with some
more appeals to leave America feeling patriotic.
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